Grace Charis, the golf influencer who continues to bridge the gap between sport, style, and social media, has once again made headlines this July — proving she’s more than just an internet sensation. With a blend of viral storytelling, entrepreneurial ambition, and a bold stance on women’s representation in golf, Charis is redefining what it means to be a modern golf personality.
A Moment to Remember at the Masters
One of the most talked-about stories involving Charis this month came from her emotional recounting of a surreal moment at the 2024 Masters Tournament. While not a competitor at Augusta National, Charis was present to witness something rare: a total solar eclipse sweeping across the iconic course.
In a recent interview, Charis described standing on the second hole with eclipse glasses on, surrounded by fellow golf lovers, when the sky suddenly went dark. “It went completely dark — like night in the middle of the day,” she said. “It was the most unforgettable moment of my life.” The story resonated with fans and media alike, instantly going viral for blending golf’s tradition with a rare cosmic phenomenon.
This moment not only showcased Charis’s growing connection to the sport but also highlighted her ability to share intimate, awe-inspiring experiences that fans don’t normally get from mainstream coverage.
Disrupting Golf Fashion with Dialed Golf
But Charis isn’t just making headlines for heartfelt stories — she’s also stirring up serious change in the golf industry. In July, she officially launched Dialed Golf, her own golf apparel brand aimed at empowering women to express themselves on and off the course.
What sets Dialed Golf apart is its mission: to break free from the restrictive and often outdated LPGA dress codes. Instead of focusing solely on “appropriate” length or collar height, Charis is embracing fashion-forward performance wear that supports confidence, comfort, and individuality. “We’re making clothes that feel just as powerful as a birdie on 18,” she said in her product announcement.
The launch has sparked fresh debate about women’s attire in golf — with many praising Charis for challenging the status quo, while others in traditional circles question the direction. Regardless of opinion, one thing is certain: she’s forcing the industry to have long-overdue conversations about inclusivity and expression in the sport.
Owning Her Lane: Addressing the Paige Spiranac Comparisons
As Grace’s influence grows, comparisons to fellow golf influencer Paige Spiranac have become increasingly common. In a refreshingly candid moment, Charis responded to the ongoing comparisons by saying she doesn’t follow Spiranac’s content closely and prefers to stay in her own lane.
“I rarely watch her stuff,” Charis stated in a recent interview. “I’m focused on what I’m doing and growing my community in my own way.” That clarity of vision is what’s fueling her rise — Grace isn’t trying to be a copy of anyone. She’s creating a space that blends genuine golf improvement, stunning visuals, personal storytelling, and an authentic voice.
Grace Charis: More Than a Trend
While Grace Charis has long been viewed as a social media “golf girl,” July 2025 proves she’s stepping into something bigger. Her presence at events like the Masters — even just as a spectator — is becoming symbolic. Her brand is pushing boundaries. Her voice is resonating with a new generation of golf fans who are craving a fresh take on the sport.
At only 22, Grace Charis is not just shaping content — she’s beginning to shape the culture of golf itself. Whether you're tuning in for her TikToks, shopping her bold new apparel line, or getting inspired by her reflections on unforgettable moments, one thing is clear:
